This webinar takes place on July 15, 2026, at 2:00 PM ET
AI has significant potential to accelerate work, from content creation to analysis to decision support. If not used thoughtfully, it can also introduce errors, bias and compliance risk. This webinar highlights how event professionals are using AI tools
in practice and where things can go wrong. Emily Hardin, associate general counsel for Maritz, will discuss where AI is and is not useful, why human oversight remains critical, and the practical guardrails that help teams capture efficiencies, while
maintaining quality and protecting the business.
We’ll explore:
- Where AI adds real value in day-to-day work and where it tends to break down
- Common quality risks, including over-reliance on AI-generated content and unnoticed errors in client communications, attendee messaging and event content
- How to maintain effective human oversight
- Practical tips for when to pause and validate AI outputs before using them in business decisions
Earns 1 CMP Credit (1 hour)
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SPEAKER
Emily Hardin
Associate General Counsel, Maritz
Part of Maritz since 2023, Emily Hardin partners with teams across the events, consumer-loyalty and channel-incentives solutions. She loves diving into complex negotiations and turning legal jargon into concepts humans can understand. Hardin started her
career at an AI tech start-up, and she still has a soft spot for dreamers who think their ideas can change the world. She earned her law degree from Wake Forest University and holds a B.A. in English Literature from Florida State University. Outside
work, Hardin enjoys reading, gardening, and spending time with her husband and their cat Bean, who is absolutely convinced he is the CEO of their house. Her guiding principle? "Every contract tells a story — my job is to make sure it has a happy ending."
MODERATOR
Sarah J.F. Braley
Managing Editor, Northstar Meetings Group
Sally oversees content on Northstar’s meetings-related websites, as well as the print edition of Meetings & Conventions and Successful Meetings, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at
New Jersey Monthly magazine. She holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst.
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