Research & White Papers

First Look Research: Getting the Word Out — Where Event Planning and Marketing Converge

This exclusive Northstar Meetings Group research assesses how planners approach their event marketing and how connected they are to the marketers and tech involved.

2026 Independent Planner Pricing Survey

The results are in: Here's what independent planners are earning, how they're pricing their services, who's taking commissions and more.

Northstar/Cvent Incentive PULSE Survey

The Spring 2026 Incentive PULSE Survey, coproduced and sponsored by Cvent, reveals that planner sentiment has softened, but incentive travel continues to move forward, adapting to increasing costs, risk...

Northstar/Cvent Meetings Industry PULSE Survey

The latest findings point to an industry that is adjusting, not retreating.

Site-Selection Essentials for Meeting Planners

Sponsored by PRA

Corporate event production has evolved far beyond traditional AV setups to become a strategic, creative force that drives engagement, connection and business success.

Report: The Rights Holder–Host City Relationship

A new study from AISTS sheds light on what sports event organizers and host cities value most.

First Look: AI Adoption in Event Planning

This exclusive Northstar Meetings Group research looks at the extent to which meeting planners are embracing artificial intelligence and just how they're using it.

Set Sail for Impactful Meetings at Sea

Cruise-based events are redefining the meetings and incentives landscape.

First Look Research: The Future of Cruise Meetings and Incentives

This exclusive Northstar Meetings Group research report examines the evolving nature of what groups prioritize when meeting on the water.

Convention Cities Index 2025

Northstar’s annual research has been expanded to include site-selection data for more than 60 cities and convention centers across the United States.

Partnering With a DMO: Maximizing Your Event's Success

Sponsored by Philadelphia Convention & Visitors Bureau

Destination marketing organizations are transforming the way savvy event and meeting planners craft memorable programs.

Learn Ways to Host Memorable Events, Despite a Tightened Budget

Sponsored by Arlington Convention & Visitors Bureau

Read on to discover why a reduced budget doesn't have to equate to a reduction in quality of your next event.

Meeting Planner Salary Survey 2024

Northstar's exclusive research reveals planners' pay, job satisfaction, chief concerns, long-range plans and more.

Convention Cities Index 2024

More room to meet and a rise in safety levels have made key destinations in the U.S. and around the world more attractive for hosting large events.

The Essential Guide to Corporate and Incentive Gifting